We’ve passed the halfway mark for the year of 2016 CE. Arbiters of the advertising and marketing industries had plenty of predictions for the trends we’d see this year, some of which have proven to be true while others cannot yet be determined. Let’s take a look at the trends we can see and suss out what they mean for the future of the industry.
Content has become the heart and soul of digital marketing. Numerous industries have embraced Content Marketing as their primary means of reaching their consumers. However, the widespread embrace of this style of communication has had one serious side-effect: over-saturation.
The best content is informative, creative, useful and engaging,
But even if you’re a total content hotshot, it won’t do you much good if your audience don’t make that oh-so-vital choice: to actually click (or tap as the case may be).
The following are strategies for how to present your content, both in terms of visuals and the headlines you use to bring your genius to the masses.
In a recent post we extolled the virtues of some early examples of Content Marketing. Chief among these was the notion of inherent value within content. Essentially, your content should provide something of worth to a customer even if they don’t immediately respond with a purchase or conversion.
While the term “Content Marketing” wasn’t thrown around frequently until the 2000s, it is hardly a new concept. The first occurrence of true content marketing is a point of some contention, but it’s been utilized by companies since at least the 19th century.
So what did content marketing look like before social media and the internet?
If a study showing that kids from ages 7-16 spend more time online than watching television came as a shock to you, it shouldn’t have. With the average US or UK teenager spending 25-30 hours a week on the internet, the shrinking hourly investment in traditional media is pretty easy to understand.
After the bell on February 1st, Alphabet, Google’s holding company, will release the past quarter’s earnings. While we wait for the data with bated breath, let’s take a moment to consider one of the most important aspects of the online giant’s revenue: mobile ads.
The use of visuals to entice clicks is nothing new, but as with all media, there is a learning curve to creating the ideal preview image. Below are a few tips for maximizing the clickability of your thumbnails.