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Subaru Dealer in CT: Your Trusted Source for New and Used Cars

Discovering Your New Subaru

When considering a new vehicle, a Subaru offers reliability and versatility. Our lineup includes sedans and SUVs, all equipped with symmetrical all-wheel drive for superior handling and safety features to protect you and your passengers.

New Inventory | Subaru Model Line-Up Highlights

The latest Subaru lineup captivates with an impressive array of models to fit any lifestyle. Whether you require the rugged practicality of an SUV or the sporty performance of a sedan, our Hartford dealership is ready to serve you with the following new Subaru models:

  • Subaru Outback: The ideal mix of off-road capability and on-road comfort.
  • Subaru Forester: An SUV with a reputation for safety and durability.
  • Subaru Crosstrek: Compact yet adventurous, perfect for city living or nature escapes.
  • Subaru Impreza: Efficient and reliable, this car is a top choice for everyday drivers.
  • Subaru WRX: Sportiness meets performance for an exhilarating driving experience.
  • Subaru Ascent: Family-friendly with three rows of seating to accommodate everyone.
  • Subaru Legacy: A sedan that pairs classic design with modern tech.
  • Subaru BRZ: A spirited coupe that provides a thrilling ride.

Plus, our all-new Subaru Solterra - our entry into the electric vehicle space, combining eco-friendliness with standard Subaru all-wheel drive.

The Subaru Solterra is designed to deliver the reliability and performance expected from Subaru while also providing the benefits of electric vehicle technology. It represents a significant step for Subaru in expanding its offerings to include more environmentally friendly options without compromising on capability or design.

Pre-Owned Vehicle | Subaru Excellence

Our commitment to quality extends to our selection of pre-owned vehicles. We meticulously inspect each used car to meet the high standards Subaru is known for, and our certified  Subarus come with assurances like a comprehensive road test and factory-backed warranties:

  • Certified Pre-Owned Status: Every vehicle undergoes a rigorous 152-point inspection.
  • Extended Warranties: Assurance comes with additional coverage for your peace of mind.
  • Used Subaru Outback and Forester: SUVs that blend capability with history-proven reliability.
  • Used Subaru Impreza and WRX: Experience Subaru's celebrated sporty character with a more affordable price tag.
  • Used Subaru Legacy: A testament to longevity with the premium feel of a Subaru sedan.

We help match you to a Subaru that suits your needs, whether it's fresh off the factory line or holds a story of its own. Our experienced sales department is eager to share reviews and elaborate on the reliability record of our fleet. We welcome you to explore the range and find the Subaru that speaks to you.

View our pre-owned offerings:

Subaru Ownership Benefits

Owning a Subaru comes with a spectrum of advantages, including competitive financing options and a commitment to unparalleled service. We understand the importance of having a reliable vehicle supported by superb customer care and maintenance services.

Subaru Financing and Lease Opportunities

We offer a variety of financing options tailored to fit your lifestyle and budget.

  • Versatile Financing: Our finance center is equipped to provide you with competitive financing deals, allowing you to purchase your Subaru with the assurance of affordability.

    Financing OptionDescription
    Standard FinancingGet tailored loan terms with competitive rates.
    Subaru Motors FinanceSpecial programs through our partnership with Subaru.


  • Leasing Opportunities: For customers interested in leasing, our programs offer flexibility at the termination of your contract, whether you choose to buy out your Subaru or opt for a new model.

    Lease TermBenefits
    Short-TermLower monthly payments and the flexibility to upgrade sooner.
    Long-TermEnjoy your Subaru for an extended time with predictable costs.

Commitment to Service and Maintenance

Our dedication to your satisfaction extends well beyond the car buying process through our exceptional Subaru service and maintenance programs.

  • Subaru Certified Service: Our service center is staffed by Subaru experts trained to handle every aspect of vehicle maintenance with integrity and expertise.

    Service OfferedDetails
    Routine MaintenanceRegular check-ups including oil changes, tire rotations, and more.
    Repair ServicesComprehensive repair solutions using genuine Subaru parts.


  • Customer Care: We take pride in our exceptional customer service, ensuring that every interaction with us meets your high standards of quality and care.

    Service AspectCommitment
    Subaru PartsOnly genuine parts are used for maintenance and repair tasks.
    Mechanic ExpertiseOur mechanics are experienced and trained specifically on Subaru vehicles.

Get in Touch

  • Contact Our Sales Department: (888) 865-1393
  • Monday9:00 am - 7:00 pm
  • Tuesday9:00 am - 7:00 pm
  • Wednesday9:00 am - 7:00 pm
  • Thursday9:00 am - 7:00 pm
  • Friday9:00 am - 6:00 pm
  • Saturday9:00 am - 5:00 pm
  • Sunday11:00 am - 5:00 pm
  1. Bertera Subaru Outlet in Hartford

    111 Weston St
    Hartford, CT 06120

    • Sales: (888) 865-1393
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100's of New and Pre Owned SUBARU Vehicles ON SALE

Eco Friendly State Of The Art Facility / Comfortable Waiting Area

Take A Virtual Tour Of Our Dealership Click Here >> 


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In Connecticut, the quest for a reliable and robust vehicle often leads drivers to consider Subaru as their preferred choice. At the heart of our dealership philosophy, we prioritize customer service and a broad inventory, tailored to meet the needs of drivers from New Haven to Danbury, and from Milford to Waterbury. We understand that the unique demands of New England weather call for dependable transportation, which makes our selection of vehicles a go-to solution for many.

We take pride in creating a professional and welcoming environment for every visitor, whether they hail from the charming streets of Wallingford or the bustling avenues of Norwalk. Our team is dedicated to assisting Connecticut drivers in finding the perfect Subaru to suit their lifestyle, whether it's navigating the scenic roads of Watertown or the busy corridors of Middletown. With expertise in the Subaru lineup and a customer-first approach, we strive to make the car-buying experience seamless and satisfactory.

As we extend our services to residents of Berlin and the surrounding areas, we ensure that the values of trust and transparency are upheld in every interaction. Our commitment is to not just sell vehicles, but to build lasting relationships with our customers, providing support and guidance through every step of their automotive journey. This dedication to excellence is a cornerstone of our operation, helping us serve the Connecticut community with the high standards they've come to expect.


Bertera Subaru of Hartford
111 Weston Street Hartford, Connecticut  06120
Phone:(888) 865-1393
++ 0% APR  36 months on select models - In stock units only. Call dealer for details.

** Call or Visit Dealer For Details *

Please verify any information in question with Bertera Auto Group.

*Although every reasonable effort has been made to ensure the accuracy of the information contained on this site, absolute accuracy cannot be guaranteed. This site, and all information and materials appearing on it, are presented to the user "as is" without warranty of any kind, either express or implied, including but not limited to the implied warranties of merchantability, fitness for a particular purpose, title or non-infringement. All vehicles are subject to prior sale. Price does not include applicable tax, title, license, reg or other fees, and dealer conveyance fee of $794.85. Not responsible for typographical errors.
FAQ:

Q: Are there certified Subaru cars available at Bertera Subaru?

A: Yes, Bertera Subaru offers certified pre-owned Subaru cars that have undergone thorough inspections to ensure quality and reliability.

Q: Does Bertera Subaru have a finance center for car loans and leasing?

A: Yes, Bertera Subaru has a finance center to assist with car loan and lease options for your new or used vehicle purchase.

🚗 Subaru FinancingCustomized loans and rates directly from Subaru, tailored to fit buyers' needs for new or certified vehicles.
📉 Lease DealsShort-term contracts with lower monthly payments for driving a new Subaru, with the option to purchase or return at the end of the contract.
💳 Auto LoansFinancing is obtained through bank or credit union partnerships, offering competitive rates for new or used car purchases.
🌟 Financing SpecialsLimited-time offers with reduced interest rates or special terms on certain models or during promotional periods.
💼 Trade-In Valuation
Option to trade in your current vehicle and apply its value towards the purchase of a new or used car, potentially lowering the financed amount.
📝 Credit ApplicationThe process to apply and qualify for financing takes into account credit score and history.
🧮 Payment CalculatorOnline tool to estimate monthly payments based on vehicle price, down payment, APR, and term length.
🔚 Lease End OptionsChoices are available at the end of a contract, including returning the vehicle, extending the lease, or purchasing the car.
🔒 Extended Warranty PlansAdditional coverage options beyond the standard warranty, offer more comprehensive protection for a longer period.
🌉 Gap InsuranceCoverage that pays the difference between the owed amount on the car and its value in case of total loss or theft.

Q: What services are available at the Bertera Subaru?

A: Bertera Subaru offers a range of services including new and pre-owned vehicle sales, financing options, a service center for maintenance and repairs, and a variety of new and used Subaru inventory.

✅ Streamlined Service Process: Efficient and hassle-free service experience.
✅ Certified Subaru Technicians: Highly trained professionals dedicated to your vehicle's care.
✅ Routine Maintenance: Regular check-ups and servicing to keep your Subaru running smoothly.
✅ Repairs and Parts Replacement: Quality repairs with genuine Subaru parts.
✅ Online Scheduling: Conveniently book your service appointments online.
✅ Transparent Service Pricing: Know the cost upfront with no hidden fees.
✅ Quick Turnaround Times: Minimized downtime so you can get back on the road faster.
✅ Service Specials: Access to exclusive deals and offers on servicing.
✅ Extended Warranty Options: Additional coverage for long-term peace of mind.
✅ Expert Care and Attention: Commitment to maintaining your Subaru's performance and reliability.
✅ Reliable Subaru Service: Trusted service to ensure longevity and safety of your vehicle.

Q: Does Bertera Subaru provide optimized accessibility for its customers?

A: Bertera Subaru is committed to providing an optimized and accessible experience for all customers on our website and in all our Bertera Auto Group dealerships.


Experience Subaru Firsthand

We understand that experiencing a Subaru first-hand is vital to the car buying process. That's why we're committed to providing an excellent customer service experience right from the very start.

Schedule Service

  • Service 1-866-253-6697
  • Parts 1-888-575-0308

Scheduling Your Test Drive

To schedule your test drive with us, a premier Subaru dealer in Connecticut, we've streamlined the process for your convenience. Here's how we ensure that every step is smooth and customer-focused:

  • Contact: Reach out to us by phone or through our website. We value your time and aim to promptly respond to all inquiries.
  • Appointment: Choose a date and time that suits you best. We remain flexible to accommodate your schedule, ensuring you can test drive at your convenience.
  • Selection: Before you arrive, let us know which Subaru models you're interested in. Our showroom, located in Hartford CT, showcases the latest and most reliable vehicles, giving you a variety of options.
  • Experience: On the day of your test drive, our knowledgeable sales department will be ready to assist you. You'll receive a thorough walk-through of the features and capabilities of your selected Subaru.
  • Support: We're here to answer any questions you might have without any pressure to commit. Our aim is to provide clarity and detailed information about the car you're interested in.

Whether you're from Danbury, New Haven, or anywhere else in New England, you can trust Bertera Subaru in Hartford for a test-driving experience that emphasizes customer service and reliability, ensuring you leave our dealership with a clear picture of what it's like to own a Subaru.