Tomas Nilsson

Read my resume on Linkedin

FACEBOOK VIDEO, KVINNOJOUREN ELLINOR – One out of four Swedish women has been a victim of domestic violence. That means some of the happy faces you meet every day, might hide a completely different reality – one you can only understand if you really listen.
See full post here (in Swedish).

Winner of 100-Wattaren, Spinn PR, Guldnyckeln, Publishingpriset and awarded in Guldägget 2018.

FILM – The Hövding airbag is the worlds safest head protection. It inflates in 0.1 seconds to protect your head and everything it encloses. Your memories and milestones, embarrassments and misfortunes, your ideas, your dreams, your freedom – all equally worth protecting.

VISUAL IDENTITY, HÖVDING – Along with the launch of Hövding 3 we introduced a new look for the brand. Cleaner and more focused, easier to work with across platforms and stylish enough to break Hövding into fashion.

Winner of Svenska Designpriset 2021.

DIRECT – Frisk Sport & Fitness is a gym for those who train hard to achieve their goals. Not seldom are they runners, cyclists, skiers or even triathletes. People who don’t refuse a challenge.

But too many of those don’t see a gym as a natural part of their training. That’s why we offered them to try out our gym one year for free – if only they could get the coupon to the gym. The coupons were made from solid concrete and placed in running trails far off from the city center.

Awarded with silver in Guldägget Direct and a diploma in Alternative media 2015.

COMMUNICATION CONCEPT – Real fashion and style is about daring to stand out and to be whoever you want to be. That´s what we set out to prove in the relaunch of Hansa – Malmö’s most fashionable shopping destination. The concept is all about challenging norms and inspiring people to be themselves. All while showing off Hansas best attire.

The launch was divided into two parts – men’s and women’s fashion – but has resulted in many more campaigns touching subjects like age, love, religion and sexuality.

PRINT — Redline Tattoo is a classic shop. But from now on, they also offer piercing. So how do you promote the new offer to a target group that won’t raise their eyebrows for a regular ad? Well, when you know they won’t settle for Photoshop, you have to go for the real deal.

INTEGRATED — Concept for the new image subscription service Thinkstock. Winner of the Swedish Young Lions competition 2011

MUSIC VIDEO — School assignment from 2009 to reinterpret The Little Red Riding Hood. Resulted in a music video for Slagsmålsklubben, a couple of million views online and a foot in the door at my first job in advertising.