As co-founder of the ed-tech company Strawbees I served as a multidisciplinary designer for five years. Product development, graphics, packaging, photography, video production, web, brand development, art direction, exhibitions, workshops were some of the tasks I took on as we travelled the world with this start-up.
FLYTE is a levitating light that hovers by magnetic levitation and is powered through the air. I had the honor to design and build the prototypes for the product that was launched on Kickstarter in 2015. I was also happy to create an exclusive version with a handmade diamond-shaped base made out of elm wood. Each unit is unique and numbered.
Doki Doki is a highly tactile digital hand-drum with five active surfaces and a built-in accelerometer. It offers an open and experimental way of producing and performing music. It gained support from Almi, VGR, Tillväxtverket and the European Union and managed to win Best Business Idea at the Gothenburg based entrepreneur contest My Mission. Testing video.
Making music from the movements of a skateboarder on a ramp? Converting measurements from radioactivity to tones? The adventures of the art & technology duo Ideofon were many. Radioactive Orchestra, together with DJ and producer Axel Boman and Kollektivet Livet performed in Moscow, St. Petersburg and Shanghai, as well as small Swedish towns.
Have a listen on Spotify.
Video of the installation Observatory for Gamma Radiation.
Check out the video below for our project Skatehack.
A timepiece delivering the user’s own sense of time. A set of six sliders configures your own personalised elastic timeline. The clock is matching your perceived time flow by alternately rushing or slowing down in relation to real time. The second-hand gives a direct visual feedback as it's ticking in synch with the user's bio rhythm. 70x70cm Aluminum panel, Arduino, LED displays, stepper motor, slider potentiometers.
Jellyfish by me and Mikel Nilsson. Folds together from laser cut plastic sheets. Initially made for a fashion event in Gothenburg, but clusters of these have been featured at North Side Festival in Aarhus, Denmark, and festivals in Sweden and eventually found their way into many Scandinavian homes.
Jellyfish by me and Mikel Nilsson. Folds together from laser cut plastic sheets. Initially made for a fashion event in Gothenburg, but clusters of these have been featured at North Side Festival in Aarhus, Denmark, and festivals in Sweden and eventually found their way into many Scandinavian homes. 
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