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Samsung Experience Corner Opens at Challenger Funan

By Andy Sim - on 25 Oct 2012, 7:01pm

Samsung Experience Corner Opens at Challenger Funan

Samsung Electronics announced the opening of its first Samsung Experience Corner at Funan DigitaLife Mall earlier today, a retail collaboration made possible with IT and electronics chain store, Challenger. This one-stop shop will enable visitors to interact with Samsung's range of consumer electronics; all from a single location.

Senior management from both Samsung Asia and Challenger were present to officiate the opening of the flagship Samsung Experience Corner. (Image Source: Samsung Asia)

Covering a floor space of 1,500 square feet, the new Experience Corner will feature Samsung's suite of consumer electronics, including smart PCs, smartphones, tablets, notebooks, printers, monitors, and cameras. Besides interacting with these products, visitors can also consult Samsung's product specialists who are available on site.

Visitors to the Experience Corner will receive the undivided attention of the Corner's product specialist as they go about exploring the Samsung products of their choice.

“We are excited to provide a new level of customer experience and our new retail front will enable consumers to enjoy and try our latest innovative devices in the heart of Singapore’s IT shopping haven. This new retail outlet is part of our vision to create deeper engagements with consumers in dedicated and conducive spaces,” says Irene Ng, Vice President of Marketing, Samsung Asia Pte Ltd.

"Challenger is proud to partner Samsung in showcasing their latest products across multiple product categories at our flagship megastore. This will be the go-to place for consumers in Singapore when they think of Samsung", adds Loo Pei Fan, Group Marketing Director of Challenger Technologies Limited.

In addition, customers will get to experience how the so-called convergent devices interact with one another via Samsung's range of content and services. The Samsung Experience Corner situated at Challenger, Funan, will be open from 10am to 10pm daily.

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