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VÄRDEORD OCH
                          VARUMÄRKET
                        Om varför värdeorden är så viktiga

                                  Jonas Sandwall
                                www.brandingall.se
                                 www.sandwall.me


                                   © Branding all & Sandwall Kommunikation 2011

onsdag 7 september 11
VÄRDEORD ÄR
                        •Uttryck   för värdegrund

                        •Uttryck   för människovärde

                        •Uttryck   för tjänstevärde




                                      © Branding all & Sandwall Kommunikation 2011

onsdag 7 september 11
VÄRDEORDENS TRE
           BYGGSTENAR/UTGÅNGSPUNKTER

                        1.Värdegrund

                        2.Människovärde

                        3.Tjänstevärde




                             © Branding all & Sandwall Kommunikation 2011

onsdag 7 september 11
1. VÄRDEGRUND

         •Värdeorden     ska reflektera de grundläggande
             värderingar organisationen har = värdegrund.

         •Värdegrunden     styr våra handlingar.




                               © Branding all & Sandwall Kommunikation 2011

onsdag 7 september 11
2. MÄNNISKOVÄRDE

       •Handlingar             & val styr hur vi värderar människor.

       •Hur             du värderar människor = hur du värderas.




                                      © Branding all & Sandwall Kommunikation 2011

onsdag 7 september 11
3. TJÄNSTEVÄRDE

      •Hur              du värderas styr tjänstens värde = varumärket.




                                       © Branding all & Sandwall Kommunikation 2011

onsdag 7 september 11
ÖVERBLICK

                  Värdegrund     Människovärde                                   Tjänstevärde



                Handling          Värderas                                       Varumärket




                                  © Branding all & Sandwall Kommunikation 2011

onsdag 7 september 11
Värdeord

                               DU

                        VARUMÄRKET

                          © Branding all & Sandwall Kommunikation 2011

onsdag 7 september 11

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Värdeord och varumärken

  • 1. VÄRDEORD OCH VARUMÄRKET Om varför värdeorden är så viktiga Jonas Sandwall www.brandingall.se www.sandwall.me © Branding all & Sandwall Kommunikation 2011 onsdag 7 september 11
  • 2. VÄRDEORD ÄR •Uttryck för värdegrund •Uttryck för människovärde •Uttryck för tjänstevärde © Branding all & Sandwall Kommunikation 2011 onsdag 7 september 11
  • 3. VÄRDEORDENS TRE BYGGSTENAR/UTGÅNGSPUNKTER 1.Värdegrund 2.Människovärde 3.Tjänstevärde © Branding all & Sandwall Kommunikation 2011 onsdag 7 september 11
  • 4. 1. VÄRDEGRUND •Värdeorden ska reflektera de grundläggande värderingar organisationen har = värdegrund. •Värdegrunden styr våra handlingar. © Branding all & Sandwall Kommunikation 2011 onsdag 7 september 11
  • 5. 2. MÄNNISKOVÄRDE •Handlingar & val styr hur vi värderar människor. •Hur du värderar människor = hur du värderas. © Branding all & Sandwall Kommunikation 2011 onsdag 7 september 11
  • 6. 3. TJÄNSTEVÄRDE •Hur du värderas styr tjänstens värde = varumärket. © Branding all & Sandwall Kommunikation 2011 onsdag 7 september 11
  • 7. ÖVERBLICK Värdegrund Människovärde Tjänstevärde Handling Värderas Varumärket © Branding all & Sandwall Kommunikation 2011 onsdag 7 september 11
  • 8. Värdeord DU VARUMÄRKET © Branding all & Sandwall Kommunikation 2011 onsdag 7 september 11