News
Hindustan Unilever announces leadership changes, appoints new executive director
The changes come as HUL reported a 6% decline in standalone net profit for the fiscal fourth quarter.
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Data-driven insights essential for navigating cookie-less digital marketing: KIT Global
A new white paper on a cookie-less world proposes leveraging first-party data, contextual advertising, and localised marketing strategies for companies to stay afloat.
Breaking down the latest developments from Patanjali Ayurved's continued scrutiny over misleading ads
Patanjali Ayurved continues to faces rigorous scrutiny from the Supreme Court over misleading advertisements, with the case underscoring the vital need for strict regulatory oversight in health-related advertising in India.
IPG reports 12% fall in net profit for Q1 but organic revenue up 1.3%
Group is forecasting 1-2% organic growth over course of 2024.
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Meta’s ad billings propel 27% revenue surge
The tech giant has more than doubled its revenue from AI-powered ad tools. However, it expects lower revenue for the second quarter.
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Safety concerns rise as MDH and Everest spices face international bans
The FSSAI will soon be initiating an inquiry after Hong Kong and Singapore banned the two spice brands for allegedly containing carcinogens.
Times of India launches 'My City, My Art' challenge for World Art Day
Participants are encouraged to unleash their creativity by reimagining their cities through artistic expression.
Goafest unveils 'age of adaptability' theme for 2024
A chameleon has been selected as the 2024 event mascot, symbolising the industry's need to continuously evolve in response to changing environments.
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Google delays cookie deprecation again: APAC adtech leaders respond
Google will now phase out cookies entirely in 2025 after being told the concerns around Privacy Sandbox still need to be addressed.
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The CMO's MO: Niva Bupa's Nimish Agrawal on why marketing and Gen AI are 'a match made in heaven'
The executive vice president and chief marketing officer at Niva Bupa discusses the obstacles involved in increasing market penetration and creating a unique brand identity, while addressing issues of trust, accessibility, and relevance for consumers in the health insurance sector.
BJP leads online political ad space with INR 19.1 crores spent on Google Ads in a month
The ruling party has allocated over 117 crores to Google Ads since January for campaign purposes, according to the Google Ads Transparency Centre.
Bisleri India on the hunt for a new creative partner
The pitch is currently underway via the brand's Mumbai office.
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Amazon layoffs impact APAC adtech and media leaders
The job cuts are part of Amazon's plans to streamline its sales, marketing and global services division globally.
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Advertisers are not fully prepared for the demise of third-party cookies, WARC says
The latest Future of Measurement report reveals that only 2% of advertisers are using a mix of MMM, experiments, and attribution, for measurement.
Cadbury Perk campaign features Alia Bhatt in a light-hearted approach to life's everyday challenges
Sometimes all you need is a chocolate bar to Perk you up.
BluSmart puts creative account up for pitch
EXCLUSIVE: The EV ride-hailing brand is looking for a 360-degree account partner, with the pitch based out of New Delhi.
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Havas Worldwide India bolsters creative team
Arjun Jetly, Neharika Awal, Ajitesh Verma, and Monish Gupta all step into roles as executive creative directors.
Why McCann’s global chief creative wants more work from an ‘open kitchen’
Javier Campopiano’s success recipe calls for a collaborative culture where media channels and gender roles dissolve into each creative serving.
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World Earth Day 2024: 1,000 agencies say no to fossil fuels
Asia Pacific joins the Clean Creatives movement with 67 regional pledges. To mark this occasion, the anti-fossil fuel campaign group has released a new film, lampooning the advertising industry.
IPL 17 sees record 59% increase in ad categories, fuelling fierce brand competition
The latest TAM Sports report finds the Indian Premier League (IPL) remains a pivotal period for advertisers.
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