Friday, August 31, 2012

Boss Hunting


“Boss Hunting” is an online community for sharing photos that are considered “Boss”. For those of you who are unfamiliar with the term, urban dictionary gives a (#debatably) great definition:
So, as per the definition, the page provides incredibly awesome, miraculous and great photos from women, hotels, beaches, cars, houses. If you haven't seen the page, check it out: www.facebook.com/bosshunting 

The site was first created as a Facebook page by an Australian boy, and now spreads to Twitter - www.twitter.com/bosshuntingInstagram - bhofficial and Tumblr - www.bosshunting.tumblr.comWith nearly 111 thousand Facebook “Likes” alone, the site has contact to a very large audience. 



Although the site first began as an outlet to share and comment on interesting and cool photos, I’ve begun to notice some small changes. It has become an outlet for advertising. Jack, the creator, allows anyone to email him photos, and he selects which ones he would like to share with his loyal Boss Hunting followers. 

The other day, 
I noticed this photo was uploaded:

Within minutes, the title was changed to this:
















Notice a difference? Yes, a link to the website is now available – Free advertising for the Villa in Phuket, Thailand. So couldn't business owners send "boss" photos of their own resort or destination to Jack, with a website link for advertising purposes that will reach thousands of impressionable people, for free?

I am in no way saying I dis-like the page, I regularly look at and enjoy the photos posted. A personal example of the power of Boss Hunting, was a result of a post of a resort in Santorini, Greece:

I was in Santorini this year with a group of friends, and some sought out this resort, went to check it out, and ended up buying lunch there, due to Boss Hunting. The girls went to this resort simply to say "I went to that awesome resort that was on boss hunting the other day", and ended up spending money there.



Yes, it was only lunch, which would have added up to less then 100 euro, but I am sure there are people out there who have booked a resort because they became aware of it on Boss Hunting. Surely some of you have also been to a place because you saw it on Boss hunting? Did anyone else notice how some posts now have a link to the website?

10 comments:

  1. Nice post, Char!

    Do you know Jack? He's a postgraduate student here at Monash.

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    1. Thanks Wags!!

      No I don't unfortunately, must be a very bright guy though!

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  2. Love Boss Hunting Char! Saw a rooftop bar on there when i was in NYC and went there. Great recommendation Boss Hunting!

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    1. oh really! What was the bar called? I'll have to check it out!!

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  3. It was called 230-fifth on fifth avenue near the empire state! amazing view. Definitely go there

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  4. Hi Char,

    Wags gave me the heads up about your blog.

    I'm the Jack you mentioned in the post! Thanks for writing such an interesting piece on Boss Hunting and I'm glad you like it.

    I still remember a few months ago how amazed I was that we had 1,000 likes, let alone the 100k+ we have now. Of course with this huge reach we get a lot of approaches from companies asking us to promote their product and for me the hardest part is turning down lucrative offers from these companies because their product just doesn't fit the feel of Boss Hunting.

    Admittedly I do get a lot of 'obligation free' product sent to me which I can't complain about, but turning it into a revenue generating business is something I think about a lot! Most posts reach at least 70,000 people and links get upwards of 1,000 clicks so it's obviously a very engaged community which is fantastic.

    Hopefully you'll keep checking us out and our pictures will give you some more travel inspiration!

    If you're in NYC in January we should go for a drink at the bar Aimee mentioned :)

    Jack

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    1. Thanks Jack!
      It is amazing how fast the page has grown! and it would be great if you could make some money out of it in the long run. Unfortunately I'm not heading to the US until midway next year.

      I will definitely keep checking out all the pictures you post!

      Char

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  5. Eagerly creating a travel inspiration list from Boss Hunting! Good post, Charlotte, and an interesting dilemma for Jack now to work out what offers to accept, what not to, and how to potentially monetise a very engaged audience!

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