Who are Zara’s competitors?

In terms of revenues and growth Zara’s main competitor is the Swedish firm H&M in terms of customers, Zara is facing all the trendy and fashion clothing designers and has positioned itself as the smart choice of those that want to combine fashion with great price.

Probably its ability to imitate and copy very fast the great designs of the top firms and put them fast in the best located stores is the killer combination.

The clear example of this strategy is the success story of its expansion to Italy. Milan is one of the world’s capitals of fashion. Most of the foreign firms trying to open new stores in Milan have failed, not only for the protectionist attitude of the Italian industry but also because the exigent Italians customers are used to get the most radical and latest designs at a reasonable price.

Zara was the best opening ever made in Milan and today is one of the most successful firms in the city.

If you want to know more about it, check this links:

http://www.inditex.es/en/press/press_releases/extend/00000128

http://www.elpais.com/articulo/economia/Zara/conquista/Milan/elpepieco/20020513elpepieco_12/Tes