The data from last year, as summarized in the State of Mobile Report published annually by data.ai, was, as ever, an illuminating snapshot into global mobile trends of the previous year. These insights from data.ai are almost an “App Oscars” in which certain verticals are celebrated by users as if winning the academy award for their innovative and engaging experiences. The overall narrative of the mobile app economy in 2023 was one of resilience and resurgence. After a brief slowdown in 2022, consumer spending on apps climbed by 3% to a staggering $171 billion in 2023. This growth was not…
Ancient Greek philosopher Hippocrates proclaimed, “Walking is man’s ultimate remedy.” And he was correct – physical activity, including walking has always been a trail to good health. But what…
The AppsFlyer Performance Country Index provides a comprehensive overview of the app economy, highlighting key trends and market dynamics that help developers and marketers prioritize their strategies in…
ad:tech Delhi 2024 – A Season of Leading the Advertising of the Future, Powered by Affle
As the dust settles on another electrifying edition of ad:tech Delhi, we’re delighted to share some #BuiltToLast moments from Team Affle! ad:tech Delhi 2024 was a bustling hub for over 6,000 attendees from the marketing, technology, media, and advertising worlds. Held over two days, ad:tech the event served as a melting pot of ideas, insights, and strategies poised to shape the future of advertising and technology landscape. With a focus on innovation and collaboration, at Affle we showcased five of our innovative platforms under one roof: Appnext, ConvergeAI, mDSP, Newton, and RevX. This consolidated approach demonstrated the diverse strengths of…
Understanding the Lifetime Value (LTV) of app users is key for app developers aiming to create a sustainable, profitable business. Whether they are gaming apps, subscription-based services or…
The Indian Premier League (IPL) is the most watched cricket league in the world, with the start of the season hotly anticipated across India. Far more than just…
Appnext: Playing Cupid for Apps and Users in the Digital Age
Appnext is embracing the role of a cupid for connecting apps and users in a digital space. As we celebrate Valentine’s Day, let’s explore how Appnext’s innovative platform is shooting arrows of app perfection straight to users’ mobile devices The Digital Matchmaker: In the fast-paced world of mobile apps, finding the perfect match can be challenging for both users and app developers. With millions of apps vying for attention, how do you ensure that your app finds its ideal user? This is where Appnext steps in as the ultimate matchmaker, using smart recommendations to bring together apps and users seeking…
As we get stuck into 2024, it’s time to reflect on the remarkable year that Appnext has had. From helping our customers achieve and surpass their marketing goals…
It’s almost the end of 2023, and with a brand new year about to start, for billions of people across the globe thoughts are turning to New Year’s…